Real estate is a relationship-driven business. Yes, at the end of the day, we’re talking about property – a physical, tangible asset. But at the core of every deal that gets done is a series of relationships. In order to grow your business, you need to identify new relationships. To do that, you need to grow your audience.

Content marketing is a great way to do just that.

It doesn’t matter what type of real estate company you are. Whether you’re a residential real estate salesperson, property management company, commercial real estate developer, mortgage broker or some other type of real estate-related firm – your company can grow its business through content marketing.

Content marketing has evolved at lightning speed in recent years. It used to be incredibly expensive for real estate companies to build an online audience. Creating a digital marketing strategy would cost tens of thousands of dollars. It used to involve hard core telemarketing, direct mailings and paid advertising. Today, all of those barriers are gone.